ChicExecs VP of Public Relations and Digital Marketing, Kristen Wessel, shares why and how to leverage editorial affiliate marketing for holiday product campaigns on Forbes blog. Here’s a highlight from the piece.
In an era where marketing costs are rising, pay-for-performance models like affiliate marketing are becoming even more common. While it’s likely you’ll see affiliate links in influencers’ social media posts, they’re actually a common sight in publishing and editorials, too.
With the holiday season just a few months away, brands are looking for every ounce of coverage they can get to boost Q4 sales. After all, press mentions during the holidays—especially by big-name outlets—can have a big impact on your holiday sales. Organic features are always nice, but if you can get a news outlet to sell for you as an affiliate, you may be able to get tons of coverage and more sales.
How can brands make a game plan for holiday affiliate marketing?
There’s nothing wrong with partnering with influencers or other types of affiliates, but if you haven’t done editorial affiliate marketing yet, you could be leaving money on the table.
However, editorial holiday calendars are already filling up. Even though we’re in the thick of summer, you should make a game plan for your editorial affiliate campaigns right now.
Follow these three tips to master affiliate marketing just in time for the holiday gifting season.
1. Pay good commissions on best-selling products.
Affiliate marketing agreements should be a 50-50 benefit for you and the media outlet. That means you should incentivize editors to choose your products over the hundreds of other options they see in their inboxes.
2. Invest in SEO leading up to Q4.
Media outlets don’t always like working with new or unproven brands. They need to see that you have some kind of clout or that your brand is trustworthy. This is why it’s so important to begin using search engine optimization (SEO) strategies leading up to the holidays.
3. Work with publicists to score more features.
Editorial affiliates are a great way to boost your holiday sales, but it takes a lot of work to secure these features. If you’re overwhelmed at the thought of looking for media outlets, pitching reporters and managing your affiliate program, look for an experienced publicist to do the heavy lifting.
Read Kristen’s entire article here.