When You Should Rebrand — And How To Do It Successfully

ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares three tips on when you should rebrand and how to do it successfully on Newsweek. Below is a highlight from the piece.

If your current brand doesn’t represent who you are today, it might be time for a rebrand. Learn under what circumstances it’s appropriate to rebrand your business — and follow our three tips to help you master your next branding facelift.

Six Signs It’s Time for a Rebrand

1) A Change To Your Products

2) A Change To Your Audience

3) Changing Tastes

4) Your Current Brand Is Confusing

5) You Need To Differentiate Yourself

6) Reputational Problems

Three Tips to Rebrand Successfully

1. Rebrand with intention.

It’s okay to rebrand as needed, but if you rebrand every year, your customers won’t trust you anymore. Consistency matters in marketing, and when you spend a lot of time (and money) building rapport with shoppers, you can lose it overnight with too many changes.

2. Focus on your purpose.

If you aren’t sure where to start with the rebrand, start with your purpose. Why does your company exist? What’s your mission? Will it change with this rebrand?

3. Form a rebranding committee.

Rebranding is a time-intensive process that you need to take seriously. If you want to make sure it gets done, create a rebranding committee. This definitely needs to include your sales and marketing teams, but it’s also a good idea to consult with the product, customer service, and IT departments, too. Ten heads are better than one, after all.

Read Kailynn’s entire article here.

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