ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares tips to tap into the power of user-generated content on Newsweek blog. Below is a highlight from the piece.
One of the most effective (and low-cost) ways to boost your social media engagement is to invest in user-generated content (UGC). UGC is any piece of content that a third party creates about your brand. UGC includes content like product reviews, unboxing videos and product styling photos, to name a few.
UGC is effective on any platform, but if you’re strapped for resources and need to make your content count, go all-in on UGC for Instagram. Consumers usually prefer consuming UGC on this platform because they want to see realistic, genuine content. As long as it’s visually appealing, UGC gives you an immediate in with consumers who are starved for authenticity on Instagram.
Why You Should Use UGC on Instagram
Increased trust: Every business says its products are the best, so customers can’t take you at your word. It’s no wonder that 92% of customers say UGC is more appealing than traditional advertising because it’s more trustworthy.
Being more competitive: Some of the biggest brands in the world use UGC across their social media platforms. If you aren’t posting UGC, I can almost guarantee your competitors are, big and small. No pressure.
Saved time and money: UGC is more effective than branded content and it takes way less time to create.
Three Quick Tips to Master Instagram UGC
1. Encourage your followers to share UGC. Sure, sometimes UGC just happens to you, but if you want to take advantage of this strategy, you need to actively encourage UGC.
2. Choose high-quality UGC. You’ll feel elated when you finally see your first piece of UGC, but beware: not every piece of content is high-quality. You don’t want to repost UGC that’s negative, blurry, dark or unclear. Always sift through your UGC to find winning pieces of content.
3. Always ask for permission. Don’t share your favorite UGC just yet! Because UGC is created by third parties, you risk legal and copyright issues by sharing someone else’s content on your feed. Always DM the owner of the UGC asking for their permission.
Read Kailynn’s entire blog here.