The Power Of Promo Codes: Three PR Strategies

ChicExecs VP of Public Relations and Digital Media, Kristen Wessel, shares three strategies on the power of promo codes on Forbes blog.

2020 has been a banner year for businesses, and the pandemic taught us that digital-first selling is here to stay. Instead of hosting events or investing in outbound public relations (PR) strategies, businesses have to meet customers where they are online.

The problem? Your customers want to shop online, but they might need more reassurance that you’re legit and that they’re getting a good deal. I’ve found that the best way to encourage jumpy online shoppers to purchase is with promotional codes.

These three steps will get you the most bang for your buck.

1. Get the most mileage out of your promo codes.

Promo codes are great, but you need to design them thoughtfully to encourage more purchases. That means:

• Limiting your promo codes.

• Offering a generous promotion.

It’s much easier to do PR with a strong promo code, so get your program squared away to make more sales and amplify your reach.

2. Work with influencers.

What influencers post has the ability to affect shoppers’ buying decisions. So, consider partnering up with authentic, experienced influencers to share your promo codes with new audiences.

You can get more traction out of your influencer promo codes by:

• Asking for video content.

• Sharing the promo code clearly.

3. Pitch to deal editors.

Quite a few online news outlets work with deal editors who generate affiliate income for the news site. If you’re trying to get your promo code off the ground, especially around the holidays, reach out specifically to deal editors.

The Bottom Line

You don’t need to discount your brand all the time, but a few strategically placed promo codes can amplify your reach (and sales) online.

Read Kristen Wessel’s full blog here.

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