Senior Account Executive
Karla has a Bachelors in Business Marketing and comes with over 7 years working in the retail industry. Karla specializes opening accounts for her clients and obtaining multiple reorders. Her goal is to keep increasing sales once the brand is placed and create a long lasting partnership between the brand and the buying team. She is a key asset when it comes to product development including branding, packaging, retail sales, and marketing for entrepreneurial brands. She thrives at finding opportunities that help develop brands to their full potential and taking them to the next level! Karla has created and executed marketing strategies for her clients that have successfully obtained product placement in retailers such as Nordstrom, Anthropologie, Free People, Bloomingdales, Saks Fifth Avenue, Macy’s, CVS, Target, Costco, Dillard’s, PetSmart, Urban Outfitters, and many, MANY, more.
Karla is an ocean enthusiast who loves to travel, partake in outdoor activities, and finds new adventures along the way. She loves meeting new people, developing new relationships, solving problems, and contributing to the overall growth of a business! When she’s not creatively strategizing for her client campaigns, you’ll most likely catch her finding the next trendy spot in Orange County or planning her next travel adventure!