With over 7 years of PR and marketing experience, Christa Joy Smith brings global expertise to ChicExecs. While gaining her international business degree, she worked with female entrepreneurs in Peru focusing on ethical global trade. Shortly thereafter, while earning her Master of Arts at the London College of Fashion, Christa did marketing for a London-based startup and facilitated in scaling the brand across the US and EMEA markets.
In New York, she provided PR representation for sustainable luxury and lifestyle brands, securing press previews for NYFW, along with placements in publications, such as Design Milk, Wallpaper*, Hypebeast, NYT, Financial Times, The Today Show, Vogue, O: The Oprah Magazine, GQ, Buzzfeed, Treehugger, and Refinery29. Christa is impassioned by inclusive storytelling and authentic media presence. In her free time, you can find her road-tripping around Cali, finding herself surrounded by music, art, and anything to set the vibe
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