ChicExecs Co-Founder/Co-President Kailynn Bowling discusses the factors to determine which emerging social platform is right for you and the social platforms to look out for.
She explains that over time, social networks will fall out of favor and leave room for newcomers. Marketers can’t pursue every social platform they come across; that would be a waste of time.
“Ultimately, you have to look at an emerging platform and decide if its a fit for your brand.”
Read the full Forbes article here.