Kailynn Bowling, ChicExecs Co-Founder and Co-President, shares the three things needed to boost consumer trust with thought leadership in Forbes blog.
In 2021, most businesses are thinking about marketing themselves on Instagram or TikTok. While I love social media as much as the next person, it’s not the only promotional strategy in your toolbox.
I believe thought leadership will be one of the most important marketing strategies of 2021. While “thought leadership” might sound fluffy, it has a real impact on your business.
Brands often overlook thought leadership because it’s a long-haul strategy. You aren’t going to become a thought leader with one blog or after a week of religiously tweeting. But thought leadership is still valuable because it complements all your other marketing efforts by building trust.
Not sure how to do that? Follow these three tips to do thought leadership in 2021.
1. Solve a big problem.
Consumers seek out thought leaders because they have a problem. That might be a problem with:
You name it. For people to take you seriously as a thought leader, you need to zero in on a big, burning problem in your audience’s live
2. Educate instead of sell.
Nobody wants to read a thought leadership blog peppered with sales pitches. Thought leaders are most trustworthy when their goal, above all else, is to inform and educate their followers.
3. Engage, engage, engage.
You can’t be a thought leader if nobody listens to what you have to say. That’s why engagement is such a crucial piece of thought leadership.
Your goal is to spread your message to as many people as possible, and that means getting social. If someone replies to your tweet, that’s an opportunity to engage. Ask questions in your posts, and give your thoughts on everyone’s replies.
Read the full blog here.