ChicExecs VP of Global Strategic Accounts, Lydia Vargo, shares four ways companies can incentivize customers during a crisis on Forbes blog.
It’s no secret that businesses are falling on hard times right now, but we often don’t give enough credit to their resilience. In a worldwide crisis such as the COVID-19 pandemic, a company needs to adapt to survive. What does that strength and perseverance look like in today’s business world? It looks pretty darn human.
When uncertain times drag on, no brand wants to come off as insensitive or tone-deaf, especially in an unsteady economy. Instead, they can acknowledge turning points in history with sales strategies that speak to human nature.
1. Pivot Business Solutions
In today’s climate, businesses want their inventory to stay relevant in the eyes of their customers. At the same time, when you have the materials and the means of production to meet in-demand emergency needs for customers, why wouldn’t you pivot to serve them?
2. Give Back to Charity
It’s ingrained within many of us that in times of need, we give back in any way we can. This rings true for businesses no matter what their scale is. It’s one of the easiest ways to show your company cares about what’s going on in the world and that it’s involved.
3. Run Positive Social Campaigns
Create social campaigns that inspire positivity, whether in the form of hope, joy or support. Encourage your audience to share their happy videos and photos. Keep them entertained with surveys and polls to keep conversations going.
4. Offer Discounts and Payment Flexibility
Everyone loves a discount, but in times of turbulence, it takes on a new meaning. For some, that discount could signify a small part of the financial relief that they could really use during difficult times.
Read Lydia Vargo’s full blog on the different incentives companies can offer during a crisis as they humanize the situation.