How to Use TikTok in Your Marketing Strategy

Kailynn Bowling, ChicExecs Marketing Agency’s Co-Founder/Co-President, demonstrates how brands can use TikTok to promote their marketing strategies on Forbes blog.

TikTok is a social media sensation that marketers can no longer ignore. While the platform is most popular among millennials and Generation Z demographics, it’s becoming the sought-after content destination for influencers, celebrities and even politicians.

TikTok boasts over 2 billion downloads from the Apple and Google app stores and has approximately 10.25 million daily active users worldwide. It is also one of the fastest-growing social media platforms in the U.S.

For those who want to further explore this buzzy app for business, remember that you’ll be creating video-based content with a different mindset than on Instagram or Facebook. TikTok doesn’t rely on high-resolution images or polished content. Users look for originality, creativity, fun and humor.

Once you familiarize yourself with TikTok and get comfortable with its video features, use the hottest app of the year to your advantage. It offers a few options as far as paid ads, but if you’re not implementing hashtag challenges, you’re missing out on one of the best ways TikTok can boost your brand awareness.

What is a hashtag challenge? 

This unique-to-TikTok content is one of the best ways to increase your engagement and familiarize your brand with this community of users. In a hashtag challenge, users are invited to create their own content around your specific campaign.

How can hashtag challenges help your brand?

TikTok boasts a huge community of content creators. When users decide to participate in a challenge, they will create their own original content and encourage others to do the same. If you’re a small business owner dreaming of your brand going viral, this is your chance.

How can you set your brand up for hashtag challenge success?

Hashtag challenges are generally easy for users to participate in, but they take careful thought and planning on the part of the brand. While your challenge will receive creative and original content, it needs to have clear purpose to determine ROI.

Boost your presence with paid ad options.

Like other social media platforms, TikTok offers paid ads for brands to boost their presence.

Read Kailynn Bowling’s full Forbes blog for more on how you can use TikTok within your marketing strategy.



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