ChicExecs Co-Founder and Co-President, Nikki Carlson, shares tips on how to get your social media followers talking and engaged on Newsweek blog. Below is a highlight from the piece.
Social media is all about being social with your followers. That means relationship-building has to be at the core of everything you do. If you need to resuscitate your social media, try these eight tips to get your followers talking again.
1. Utilize Videos
Videos are key to getting engagement on social media. The head of Instagram himself recently said Instagram will no longer be a photosharing app and it’ll embrace video even more in upcoming plans for the app.
2. Get Your Followers’ Opinions
Ask and you shall receive! Seriously. When you ask questions or request followers’ opinions, they’re much more likely to engage with you.
3. Reply to All Comments
This seems to be a no-brainer, but the best way to encourage conversations is to reply to all of your comments (yes, even the short ones). When your followers realize you want to have a dialogue, they’ll start leaving more in-depth comments over time.
4. Jump On Board With Trends
Every social media platform has different trending content, so use them to your advantage to increase engagement.
5. Revamp Your Posting Schedule
Sometimes your social media content isn’t to blame — you’re just posting content at the wrong time.
Experiment with posting at different times of the day and see which posts perform better. You can also try posting two to three times a day instead of just once a day to see if that has an impact on engagement rates.
6. Add Emojis to Your Posts
Emojis break up text and give more context to your social posts. And yes, they increase engagement: Adding emojis to an Instagram post can increase engagement by 48%.
7. Partner With Influencers
Influencer partnerships are a great way to get people talking. Shoppers tend to engage more with influencer content instead of branded content, so when you need shoppers to pay attention, ask an influencer to deliver the message for you.
8. Call Out Your Customers
Shoppers love shoutouts, so try tagging shoppers in your posts. If you share a piece of user-generated content, be sure to tag the customer in your post. This shows everyday people using your products, but it also makes it more likely that the shopper will share your post with their friends and family. It’s a win-win.
Read the complete blog, here.