ChicExecs Co-Founder and Co-President, Nikki Carlson, shares how to connect with subscribers who have holiday shopping on the brain on Inc. blog.
Email marketing requires strategy, especially if you want to stand out during the busy holiday season.
Make the most of your brand’s email list. Get that increase in revenue before the end of the year with these five email nurturing tasks to ring in some holiday cheer.
1. Segment your list.
Are you sending the same email to all your subscribers? That’s a recipe for an ROI disaster. Segmented emails get more clicks and opens, generating 760 percent more revenue than nonsegmented messages.
2. Personalize your email content.
Once you’ve segmented your list, you have the freedom to write hyper-personalized holiday emails.
Not only should you write different messages for each segment, but you’ll also want to write different content for each segment based on where they are in the customer journey.
3. Automate everything.
I’m not saying you have to send all these segmented, personalized emails yourself. Automation will help your team do email nurturing for the holidays at scale.
4. Always split test.
Depending on the email, split testing can increase click-throughs by 127 percent. You should split test any email you send, but it’s especially important for holiday lead nurturing.
5. Use scarcity.
Nobody likes missing out on something great. That’s why using scarcity in your nurturing emails can boost holiday sales. Urgency and scarcity make your product appear more valuable, so use them!
The holidays are a chance to nurture a one-on-one relationship with your shoppers. Use nurturing emails to connect with buyers who have holiday shopping on the brain. These five tips will get more mileage out of your email list and put your brand front and center with shoppers this holiday season.
Read the full blog on how to get more sales from your brand’s email list this holiday season here.