ChicExecs VP of Global Strategic Accounts, Lydia Vargo, sits down for a Q&A with Authority Magazine‘s blog as part of a series about how to be great at closing sales without seeming pushy, obnoxious, or salesy. She discusses recent current events, her history in sales, and how she’s become an authority on the subject.
AM: For the benefit of our readers, can you tell us a bit why you are an authority on the topic of sales?
LV: I believe that true salespeople have three common traits: the ability to relate easily to others, quickly identify a need and instill trust in the solution you can provide. My gift is less about sales and more a passion for understanding people, their core values and how I can help.
AM: Why do you think our education system teaches nearly every other arcane subject, but sales, one of the most useful and versatile topics, is totally ignored?
No matter what your “job” entails, there is always an element of sales that goes along with it. I believe that what makes a good “salesperson” is the ability to relate to others and build trust and comfort in their pending decisions. The best salespeople do not seek a simple transaction, but rather have a goal of building a long term partnership that leaves everyone feeling safe and supported from start to finish!
AM: This discussion, entitled, “How To Be Great At Sales Without Seeming Salesy,” is making an assumption that seeming salesy or pushy is something to be avoided. Do you agree with this assumption?
LV:There is a lot of negative connotation when it comes to the word “sales”. Often people associate sales with the goal of pushing something that is not needed, onto another person. To be salesy simply means that you aren’t able to convince your lead of the value in what you are offering.
I do believe that there are varying tactics when it comes to sales, however if the end goal is to offer a solution to an acknowledged need, and you are bringing value, then whatever tactic you use to attain that goal is considered a success.
Read Lydia Vargo’s full blog on how to be great at closing sales without seeming pushy, obnoxious, or salesy.