How To Add TikTok And Instagram Reels To Your Digital Marketing Strategy

ChicExecs Co-Founder and Co-President, Nikki Carlson, shares tips on how to add TikTok and Instagram reels to your digital marketing strategy on Forbes blog. Here’s a summary from the piece.

Content might be king, but video content is still the top dog. Fifty-four percent of consumers want to see more video content from the brands they love, but there’s a problem: Brands don’t like creating videos.

Fortunately, you don’t need a pricey camera or professional studio to do video well. TikTok and Instagram Reels are the perfect media for brands to get in on the video craze without the crazy startup costs. Follow these quick tips to get more mileage out of your investment in video content via TikTok and Instagram Reels.

Keep It Short

TikTok allows videos up to ten minutes long, but just because you can upload long videos doesn’t mean you should. The world’s best-performing TikToks are just 16 seconds long on average.

Use Hashtags

Just like Instagram, TikTok also uses hashtags to organize content. If you’re posting TikToks without hashtags, you’re leaving views on the table.

Partner With Influencers

If you’re new to TikTok, partnering with the right spread of influencers can garner you hundreds of followers overnight. Influencers allow you to essentially “rent” their clout to promote your product in an organic, natural way to a new audience.

Film Content For TikTok Only

Some folks try to film content on Instagram Reels or YouTube and then port it over to TikTok. We’re all for repurposing content and saving time, but if you’ve got TikTok in the mix, you need to take the opposite approach: Start with TikTok first.

Getting More Mileage Out Of Instagram Reels

TikTok is where it’s at, but you can’t discount Instagram Reels. Instagram is popular with Millennials and Gen X, so if they’re your target audience, you should definitely be on Instagram Reels.

Know Your Audience Before You Film

Is your audience actually on Instagram? If so, what Reels are they engaging with? What content resonates with your audience? Check your Instagram analytics to get black-and-white data on what your audience is interested in.

Watch Your Formatting

If you choose to upload a TikTok to your Instagram Reels, you might need to reformat it. Reels display in a 9:16 aspect ratio, so watch your formatting here. Reels also can be no longer than 90 seconds, so make sure you keep it brief.

Make Content People Want To Watch

Branded content doesn’t have to be an unsolvable puzzle. As long as you follow the Golden Rule and create content you would love to watch on Reels, you’ll be golden.

Also, you should be aware of Instagram algorithm updates and need to learn how to beat the Instagram algorithm to grow your channel.

Read Nikki’s entire article here.


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