ChicExecs VP of Global Strategic Accounts, Lydia Vargo, shares her five tips for nurturing leads virtually on Forbes blog. Here is a highlight from the piece.
Nowadays it is a fairly safe assumption that your business is not built entirely of local customers. Thanks to e-commerce, email marketing, social media and online meetings, most companies are selling to clients around the globe. Whether your customer is across the street or in a distant land, there is no questioning the importance of mastering the art of digital lead nurturing.
Virtual lead nurturing connects you with more customers for less hassle. However, transitioning to cultivating leads virtually can often feel overwhelming. Try these five tips to nurture more leads in less time.
1. Plug It All Into A CRM
Trying to keep track of all your leads? At a certain point, it’s impossible without a customer relationship management (CRM) platform. A CRM will not only help you track leads’ information, but every touchpoint they have with your business before they make a purchase.
2. Go All-In On Personalized Content Marketing
Many people are not ready to buy when they first visit your website. Instead of bombarding them with bottom-of-the-funnel calls to action like “Buy now,” try something better suited for where they are at currently.
3. Send Emails
In a survey from Ascend2, “increasing lead generation” was cited as one of the top three objectives of email marketing. The great thing about nurturing with emails is that the right email marketing platform will automate the hard work for you.
4. Reach Out On Social Media
Do you have a lead’s email address? Social media advertising platforms will allow you to upload a list of existing customer’s emails for ad targeting purposes. This is the perfect way to retarget leads while continuing to care for your existing customers.
5. Host Digital Events
From renting a venue to paying for catering, in-person events are an expensive (but effective) way to nurture your leads. However, why pay thousands of dollars to host an event when you can create one on Meetup.com for nearly $0?
These five tips will not only ensure more bang for your buck but give you the freedom to promote your business at scale — no matter what life throws your way.
Read Lydia’s full blog here.