ChicExecs Co-Founder and Co-President, Kailynn Bowling, shares five free ways to generate blog topics that get you noticed on Forbes blog. Here is a highlight from the article.
Content marketing is a must if you want to boost your brand on a budget. But only 33% of brands have a content marketing strategy — and the brands that have a plan still struggle to come up with innovative blog topics.
The good news is that content marketing is accessible to just about anyone: All you need is the time and expertise. Done right, blogs put your brand in front of more engaged shoppers thanks to the power of search engine optimization (SEO).
If you’re in a blogging rut, try these five tips to generate effective, interesting content that won’t put your readers to sleep.
1. Research what people are looking for.
What do your readers want to know? What information do they crave? Instead of guessing what your customers want to see, do a little research to find which topics are most important to them. This way, you only spend your energy on blogs that readers will actually engage with.
2. Choose topics for each customer persona.
You’ve created customer personas for your business, right? Put them to use! Instead of writing generic content that applies to all of your customers, create blog topics based on each persona’s pain points.
3. Do an expert roundup.
Does your brain need a break? Roundup-style posts are great for your readers, give other experts in your industry a little love and free up your time to focus on other areas of your business.
4. Attend a conference.
Conferences are the best place to hear about the latest news in your industry. If you’re lacking inspiration, sign up for a virtual or in-person conference.
5. Tag-team with other businesses.
Nobody says you have to blog alone. If you have existing relationships with complementary businesses, ask them if they’d like to co-author a few blogs together. Two heads are better than one, after all.
Read the entire blog here.