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Christmas In August: How To Position Your Brand For The Holidays

Kailynn Bowling, ChicExecs Co-Founder and Co-President, shares her strategies on how to position your brand for the holidays on Forbes blog. Below is a highlight from the article.

The sun’s blazing and you’re probably thinking about the beach, but late summer is the best time to start planning your holiday marketing campaigns.

Yes, really. It feels weird to think about Santa and snow flurries and holiday specials in 100-degree weather, but successful brands are strategizing for the holidays right now.

Follow these five tips to position your brand for more sales and less stress during the busy holiday shopping season.

1. Review Your Past Performance

Successful marketers learn from their past campaigns. Instead of jumping headfirst into this year’s campaign, take a look at last year’s holiday marketing initiatives.

2. Update Your Packaging

Holiday-themed product packaging gets people in the mood to shop. The thing is, retailers need a lot of lead time to update their packaging for the holidays — this is definitely not something you can do a week before Black Friday.

3. Work From A Master Content Calendar 

Q4 is the craziest time of year for retailers. Organize your holiday marketing initiatives in a master content calendar to minimize the chaos. This is much easier than trying to muddle through the holiday marketing rush without a clear direction.

4 . Holiday-ify Your Content

Speaking of content, meet with your team to plan holiday-centric content for Q4. Again, this might feel weird at the tail end of summer, but pre-planning holiday content will save you tons of time during a busy season of the year.

5. Partner With Influencers

Influencers are a smart way to get your brand in front of thousands of interested shoppers. The thing is, in-demand influencers need a lot of lead time for holiday campaigns. You need to reach out to influencers ASAP for holiday campaigns because their schedules fill up quickly.

Read Kailynn’s full article here.