ChicExecs PR Secures Vela Negra on USA Today Reviewed

Our latest PR feature is for our client Vela Negra on USA Today Reviewed!

As we kick off Black History Month, we’re excited that Vela Negra was included in the online publication’s coverage of black-owned home decor brands that you’ll covet in 2021. USA Today Reviewed notes, “Vela Negra should be on your radar if it isn’t already.” Whether you’re interested in a bold, eclectic look or a modern, minimalist approach, the brand’s line of candles are the perfect accent.

Founder Aisha Cort’s Afro-Cuban and Guyanese heritage inspires each black wax candle creation. The color black is meant to absorb and dispel negative energy and brings clarity and new beginnings. Each candle is individually hand-poured using 100% vegan coconut wax and made with ethically sourced wooden wicks, fragrance, and dye. According to Cort, VELA NEGRA is a powerful source of protection, comfort, and strength. She says what began as a stress reducing outlet has evolved into a personal expression of heritage and home.

The picture above shows the candles in the Raices selection. The fragrances of this collection are a small tribute to Aisha’s roots and personal icons, presented in unique hand-crafted Mexican dough bowls.

  • JUANA – Juana Eloisa was Aisha’s mother. A beautiful and proud Afro-Cuban, who’s love of cooking, guanguanco, salsa and bembé were legendary. This fragrance dances with a soul-warming fusion of vanilla, honey, dark chocolate, and coconut.
  • MIMA – Mima channels her grandmother, Carmelda Ufronia, an Afro-Cuban woman with Jamaican and Panamanian roots. This fragrance is a beautifully delightful blend of hibiscus and rosewater.
  • PAPI – Dedicated to Aisha’s Guyanese father, Leon Lloyd, his appreciation of fine cologne, and the perfect tie and shirt combo, Papi is a rugged blend of amber, ginger, musk, and palo santo.

Check out Vela Negra for wonderful gifts this month and year-round. Shop the candles here.

Congrats Vela Negra!








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