ChicExecs PR Secures VELA NEGRA in Good Morning America

Our latest PR feature is for our client VELA NEGRA in Good Morning America!

Beauty influencer Milly Almodovar shared holiday gift ideas from Latin-owned businesses on GMA in recognition of Hispanic Heritage Month.

VELA NEGRA’s founder, Aisha Cort, has taken her Afro-Cuban and Guyanese heritage and created a line of candles with scents unique to her culture.

VELA NEGRA offers a beautiful collection of luxurious black candles. Each candle is individually hand-poured using 100 percent vegan coconut soy wax and ethically-sourced wooden wicks, fragrance, and dye to provide a clean burn with the highest quality ingredients. Aisha pours the candles with black wax because black absorbs and dispels negative energies and provides new beginnings and clarity as when the light of the vela appears, the darkness is illuminated. VELA NEGRA is a powerful source of protection, comfort, and strength.

Here are some of the company’s most popular scents with namesakes reminiscent of Afro-Cuban heritage:

  • Ashé: The word Ashé, in essence, is a blessing and calming spirit that every being possesses. This fragrance captures that in a candle with a cleansing palo santo and sage blend, grounded by chinotto, cedarwood, and blackwood.
  • Morena: If “Brown skin girl” were a candle, it would be Morena. You’ll fall in love with the blend of creamy cocoa and vanilla bean, topped off with nutty hints of roasted almond, golden honey, and fresh berries.
  • Azúcar: The rally cry of the Cuban queen of salsa, Celia Cruz, Azúcar is simultaneously subtle, robust, and sweet. Azúcar blends the alluring fragrances of sweet honey balanced with notes of tamarind, clove, and brown sugar. 

The scents of these candles evoke universal emotions while reminding us of specific Latin regions of the world.

Check out VELA NEGRA to a get a jumpstart for holiday gift ideas while supporting a wonderful Latinx-owned business.

Congrats VELA NEGRA!

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