ChicExecs PR Secures Sneaker LAB in Yahoo! Sports



Our latest PR feature is for our client Sneaker LAB in Yahoo! Sports!

We can all agree that donning fresh kicks isn’t a novel idea. Yet how does one keep them so crispy clean and smelling like they’re perpetually just out of the box? Sneaker LAB, that’s how. Sneaker LAB took their unbridled love for sneakers and established a culture that cares for your footwear in a natural, scientific and eco-friendly way.

You know that good kind of bacteria that nature uses to biodegrade organic waste? If you’re not familiar, its time to wise up, because Sneaker LAB was smart enough to convert it into a formula that cleans at a hyper-accelerated rate. You can think of it as a biodegradation, that cleans brilliantly. Utilizing bio-technology, Sneaker LAB has harnessed natural cleaning power that actually works. Their solutions are biodegradable and packed in materials all suited for recycling. They are also officially Green Tag certified, one of the world’s most robust, trusted and widely recognized eco-labels. Sneaker LAB is a proudly South African brand whose main mission is to clean, care for and protect your shoe game, with an ethical approach and results that last.

Sneaker LAB Products:

Sneaker Cleaner: Accelerates the breakdown of dirt at a microscopic level, continuing to clean up to three days after application. Available in a spray and incredibly convenient Sneaker Wipes, they are effective and suitable on most materials including suede, nubuck, leather and canvas.

Sneaker Protector: An invisible protective barrier against everyday dirt and stains which keeps sneakers looking newer and cleaner for longer. Available in a 4.2 ounce bottle and you better believe they got you covered with the travel-friendly 1.07 ounce.

Odor Protector: Actively biodegrades odorous compounds at a microscopic level, eliminating odor-producing bacteria. That’s fancy talk for proven funk removal. 

Leather Care: A water based solution that combines proprietary nutrients and sealants to protect and nourish leather. Hot tip: the Leather Care also does wonders on leather car interiors, handbags, couches – you heard it here first.

Check out Sneaker LAB for the kit of cleaning products that save your dirty kicks.

Congrats Sneaker LAB!

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