ChicExecs PR Secures Previse in Travel + Leisure

Our latest PR feature is for our client Previse in Travel + Leisure!

It’s Swedish-American skincare company Previse to the rescue with instant hand sanitizer! Answering the call for assistance during the COVID-19 pandemic, the company retooled its production lines—literally overnight. Featured as a hand sanitizer that’s still available online right now, it also meets Centers for Disease Control (CDC) guidelines.

According to the CDC, a hand sanitizer must contain at least 60 percent alcohol content to be considered effective against viruses like the coronavirus. This is extremely important, as sanitizers with less alcohol — or a different active ingredient altogether — may not fully kill the bacteria on your hands, which could lead to infection.

Correctly sanitizing your hands can have a huge effect on your health, especially during a pandemic: Washing your hands or using a CDC-approved hand sanitizer can reduce your risk of respiratory illness by 16 to 21 percent. It should also be used frequently, especially after touching high-contact surfaces like doorknobs or railings or coming into contact with people outside of your home.

Previse Hand Sanitizer contains 75 percent Isopropyl alcohol, hydrogen peroxide and glycerin to help reduce viruses and bacteria that potentially cause disease. The spray formula follows strict guidelines issued by the World Health Organization (WHO), CDC and FDA, but it’s perhaps what isn’t included among the ingredients that makes this sanitizer stand out. Previse Hand Sanitizer is 100 percent vegan and is naturally free of the following ingredients: parabens, petroleum, mineral oil, PEGs (polyglycols), xenoestrogens, phthalates, synthetic fragrances and dyes.

The brand is already donating the new hand sanitizer to support healthcare workers and the disadvantaged. For every bottle purchased, the company will donate additional bottles as part of a nationwide buy-one, gift-one event.

Check out Previse for the vegan hand sanitizer that’s as powerful as it is protective of skin .

Congrats Previse!







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