ChicExecs PR Secures Papaya Reusables in Vogue

Our latest PR feature is for our client Papaya Reusables in Vogue!

One of the things we’ve learned this past year is the value of paper towels and paper products in general, right? Well, what if there was a more sustainable (and beautiful) way to reuse a paper towel?

Papaya Reusables is a step ahead of us with fun and quirky reusable paper towels. One sheet replaces 17 rolls of paper towels! The brand is an eco-friendly alternative to the traditional paper towel. Get ready to develop a cleaning fetish with their oh-so-cute designs and convenient subscription program delivered to your doorstep.

Not only do they provide an eco-friendly solution, but they also do so in the most artistic way, working with artists for each design. 

Vogue featured the brand in its roundup of everything you need for a deep spring cleaning. The Ladies Who Lunch six-pack was included, a best-selling design in one perfect little trio.

The company is a forward-thinking brand making sustainability accessible to everyone –  from zero-wasters to sustainability-newbies.

The brand is the first to offer a subscription where customers can curate a box with their choices every two to four months, selecting from artistic designs that put plain old white paper towels and your grandma’s dish towels to shame! They have already built a cult following. Use them with water or with your favorite cleaner, they soften once wet.

They are all-natural, anti-bacterial, compostable, and ultra-absorbent. You’ll typically want to compost and start a new one after two to three months of average wear and tear, but it can last up to nine months depending on the use. Quick-drying so no bacteria buildup or yucky mildew smell, absorbing 20 times its own weight in liquid.

Check out Papaya Reusables for gorgeous designs that will make you forget these are paper towels. Find the Ladies Who Lunch selection featured in Vogue here.

Congrats Papaya Reusables!

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