ChicExecs PR Secures OLITA in Romper

Our latest PR feature is for our client OLITA in Romper!

Finding the perfect clean sunscreen is more important than ever. Not only do you want one that is gentle on your skin and offers a shield from UV rays, but it is critical to use one that is safe for the coral reefs and oceans.

OLITA is a family-inspired, woman-owned business that makes mineral sunscreens that are safe for your skin and safe for the planet. The brand hits all sun care needs, making eco-conscious moms happy to add its products to their shelves for everyone in the family. The brand that was awarded EWG’s safest sunscreen two years in a row as well as Parent Magazine’s safest sunscreen for kids this year.

Romper included the Kids REEF SAFE SPF 30 in its roundup of the EWG’s best sunscreens for babies and kids, ideal for when you want to dab on their noses or cheeks.

Kids REEF SAFE SPF 30 mineral sunscreen in a sunstick is a Mom’s Choice Award Gold Winner that is perfect to toss in diaper bags, pockets, purses, and backpacks. It keeps your kids’ young skin safe from the sun and is easy to apply on faces and little places. An effective shield against harmful UVA/UVB rays, it’s broad-spectrum, chemical-free, and fragrance-free, safely protecting kids’ skin and not harming oceans or sea life. Moms now have a new eco-warrior to help them battle harmful rays for themselves and their families.

Through its products and actions, the brand is creating a healthier planet by sourcing reef-safe ingredients, raising awareness on product safety, and committing 10% of every purchase to ocean conservation by partnering with the Coral Reef Alliance for protection with a purpose. 

Check out OLITA for fun in the sun protection for your entire family this summer. Find the kid’s sunstick here.

Congrats OLITA!






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