×

Blog

ChicExecs PR Secures MinkeeBlue on TODAY

Our latest PR feature is for our client MinkeeBlue on TODAY!

Founder and designer Sherrill Mosee set out to solve a problem she calls the “overload bag syndrome” which she discussed on a recent TODAY show “She Made It” segment with lifestyle contributor Jill Martin. She showed viewers how she has reengineered the everyday bag.

Sherrill wanted to create an organizational fashion bag for busy women whose roles changed throughout the day. Like many women, she carried two or three bags to work—a purse, laptop bag, lunch bag, and sometimes shoes in her purse. She put her degree in engineering to work and came up with the patented MinkeeBlue design. Sherrill holds a master’s degree in electrical engineering from Drexel University and is an alum of the Philadelphia Fashion Incubator at Macy’s. She is the first African American woman to hold a patent on a folding panel inside of a fashion handbag.

Women’s styles are as different as they are. Some cannot live without a tote while others prefer a backpack that transitions easily from day to night. MinkeeBlue offers both in gorgeous styles and vegan options that cater to today’s women. Effortlessly use the one that speaks to your preference and carry on in style and versatility. There is nothing else on the market like it, featuring a folding panel in the middle that converts to a big open tote bag or a two-compartment bag. 

Sherrill is the former president of Family Care Solutions, a nonprofit organization she founded to promote higher education among low-income women with children. The organization awarded over $3 million in childcare scholarships to help women with children stay in school and earn a college degree.

She describes MinkeeBlue as a reflection of “who we are” and “what we do” in our daily lives –  “Your day is in the Bag,” says She’ll.

Check out MinkeeBlue and go from an executive to fitness enthusiast, daily commuter, and mom – all with one bag! Find the bags here.

Congrats MinkeeBlue!