ChicExecs PR Secures Mija Books in Good Housekeeping

Our latest PR feature is for our client Mija Books in Good Housekeeping!

A new generation is expanding their minds and cultural awareness through books that illustrate the beauty of diversity. From Hair Love to Skin Like Mine, there’s room for every type of story.

MiJa Books is a Black and Latina-owned indie bookstore and online resource of children’s books that focus on multicultural themes. It’s at the forefront of showcasing literature that babies and kids identify with, brilliantly conveyed in stories by a diverse group of authors and illustrators. Shop for books or read vetted book reviews.

Good Housekeeping featured Mija Books’ Easter book bundle for its Easter gifts roundup as something fun to do after the big egg hunt is over. The bundle comes with Here I Come, Easter! (a paperback with stickers), Singing: Cantando de Colores (a bilingual board book), a Color-Me-In Flash Card Set featuring Easter- and spring-themed words in English and Spanish, stickers, and bookmarks.

MiJa Books is a one-stop-shop for curated children’s board and picture books that feature children of color as the main characters. The online store was created by the Reeds, an entrepreneurial wife-and-husband team. What started as a home library for their Afro-Latina daughter has turned into an online resource for others looking to diversify their children’s bookshelves. They want their daughter (and her future siblings!) to have shelves full of inclusive books with relatable and inspirational characters. And they hope MiJa Books helps make this possible for the children in everyone’s lives as well. Both born and raised in Southern California, they are currently based in the “heart of screenland,” Culver City, California, where they reside and operate their businesses.

Check out Mija Books for a fantastic curated multicultural collection and select which of these gems to add to your child’s library. Find the Easter bundle here.

Congrats Mija Books!




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