ChicExecs PR Secures Me’s Way in Conde Nast Traveler

Our latest PR feature is for our client Me’s Way in Conde Nast Traveler!

For hot sauce aficionados, Me’s Way is on fire! The brand is quickly becoming a must-have to add to your pantry. Its popularity is growing so much so that Conde Nast Traveler featured the brand’s chili sauce in its article on the best hot sauces from around the world. A very notable recognition!

A three-generation-old recipe, it is representative of the chili oil served throughout Huế, Vietnam.

This sauce is traditionally paired with some of Huế’s most iconic food such as bún bò Huế’s (Huế’s beef noodle soup) and cơm hến (clam mixed rice). It is a wonderful blend of spicy, savory, and sweet with the distinct aroma of fried garlic. Unique in its use of anchovy, this chili sauce is unlike other hot chili oils. The combination of simple ingredients is a testament that less is more.

To be inclusive of its wide range of customer base, they are proud to create a vegan version. Although the original Huế chili sauce is known for its distinctive anchovy base, the vegan-friendly version still holds all the same flavor notes and aroma.

The sauce is dedicated to all the foodies, spice lovers, and generations of Vietnamese folks, young and old, living in the U.S wanting a taste of home.

Me’s Way is founded by Chau Tonnu, a first-generation Vietnamese American. Immigrating to the U.S at the age of seventeen along with her family, Chau holds many precious memories of Vietnam. From eating street foods with friends to biking to school under the crimson shades of phượng vĩ (royal poinciana). These memories of her formative years and her experiences as an adult living in the U.S. led her to want to share a piece of Vietnamese culture through what she knows best, the language of food.

Check out Me’s Way and add a little bit of spice to your next creation! Find the products here.

Congrats Me’s Way!








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