ChicExecs PR Secures Lucky Soul on Fox Business

Our latest PR feature is for our client Lucky Soul on Fox Business!

Out of difficulty, many good things can prevail. In the case of Vinnie Merrill, founder of Lucky Soul, his poignant, uplifting story is one that he shared with Fox Business, focusing on how his company improves the health of Black Americans.

Lucky Soul is an apparel and wellness brand whose mission is to inspire the mind, body, and soul.

Vinnie, a 43-year-old Black entrepreneur, is a great example of perseverance amongst serious health challenges. His life took a turn when he suffered a work accident that led to stomach issues. It landed him in and out of the hospital for three long years. After one misdiagnosis after another, he was left sick from side effects caused by medication, radiation, and inconclusive results. Something had to change.

As a result, Vinnie took the bold move of getting off his prescribed medication and developed a product that ended up bringing him back to optimal health. It was no easy process. But that’s just the point. Vinnie used his grief, pain, and discouragement and pivoted his outlook to focus on taking things into his own hands. 

Vinnie is a strong believer in treating the whole body to achieve a healthy lifestyle. That’s exactly what he’s put into the brand’s recovery antioxidant drink, Soultox. It helped get Vinnie back on his feet and that’s what it’s doing for the brand’s health-conscious devotees and fitness gurus. Gastrointestinal issues are a major health concern amongst African Americans, so that made his efforts that more meaningful to him. 

Check out Lucky Soul for its essential recovery drink, Soultox, and benefit from its plant-based nutrients that include 77 trace minerals and 11 natural amino acids for an overall alkaline balanced state. Find the brand here.

Congrats Lucky Soul!