In a feature on BIPOC-owned sneaker brands to keep on your radar, Enda Running’s Iten shoes in the Flamingo colorway were highlighted.
Enda Running is a game-changer in the world of running. The new Kenyan brand provides avid runners with a remarkable training experience while putting a well-deserved spotlight on the country’s global reputation of excellence in the sport.
The first running shoes proudly made in Kenya, the offerings are specifically designed to support training in the most optimal way by featuring a natural midfoot landing ideal for runners.
Whether training for a marathon or running with a buddy around the neighborhood, Enda Running has the perfect pair to keep feet properly aligned and the stability needed to finish that run in comfort. The stylishly bright offerings aren’t bad either!
Co-founded by Navalayo “Nava” Osembo to bring Kenyan athletic greatness to runners worldwide, the brand fuels economic development in the region with 2% of all purchases going back into the local communities. Creating skilled jobs with higher wages and reducing environmental impact further the brand’s commitment to its people and the planet. The brand is Certified B Corp, Climate Neutral Certified, and vegan-friendly.
Kenya is known for raising incredible running athletes as well as artistic creativity and contemporary style. The shoes feature accents from Kenyan culture, the region’s natural features, and vibrant colorways inspired by native birds.
The Iten Collection is the perfect workout shoe for speed work days and cross-training. As Enda’s debut running shoe, the updated version now includes increased rubber coverage under the arch for better grip and extra protection.
Check out Enda Running and see what all the well-deserved buzz is all about for your next run. Find the Iten sneakers here.
Congrats Enda Running!