ChicExecs PR Secures Ecologie in Refinery29

Our latest PR feature is for our client Ecologie in Refinery29!

Have you heard of a Swedish sponge cloth? These little gems are helping reduce landfill waste and are so much more efficient than using a paper towel or sponge.

The Canadian brand Ecologie is a leader in what we call dishcloths here in the U.S. Its variety of reusable, compostable cloths are a must-have for sustainability, affordability, and efficiency. There are several compelling reasons to switch the way we clean. The U.S. alone contributes to more than 3,000 tons of paper towel waste in a year!

Ecologie designs joyful, color-forward prints that bring delight to every home. The beautifully designed sponge cloths help consumers ditch single-use paper towels and sponges. Authentically made in Sweden and screen-printed using non-toxic inks, each sponge cloth is made traditionally, using techniques developed in 1949.

Refinery29 featured the brand as one of the wellness products they tried and loved in November. The Jubilee Swedish Sponge Cloths were reviewed.

Made from cotton and plant-based cellulose fibers, these 100% natural and compostable cloths are an established must-have in Scandinavia. They can hold 15 time their weight in water making them highly absorbent. Quick-drying, you’ll be amazed at how odor-free they are, so use them in place of paper towels and plastic sponges. Using just two cloths equals 10 kitchen sponges and 34 paper towel rolls! The lifespan of a reusable, biodegradable cloth is nine months and then toss it in the compost.

Simply soak in water to soften and then use how you would a paper towel or regular sponge. Use them to wipe counters, scrub dishes, clean appliances, wipe windows, polish surfaces and more.

Check out Ecologie and be on your way to doing your part to reduce landfill waste. Find the Jubilee Swedish Sponge Cloths mentioned in the article here.

Congrats Ecologie!







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