ChicExecs PR Secures Caminito in HGTV

Our latest PR feature is for our client Caminito in HGTV.

Shopping at big box stores might be convenient for picking up some small home essentials, but they don’t have that personal touch when it comes to home decor. It’s far better to support small businesses that have individuality in everything they do, from sourcing materials to designing eye-catching prints.

Our client Caminito is an expert at bringing the flair of Mexico to your home (without the expenses of airfare), all while promoting much-needed diversity in the home decor industry.

Owned and run by a mother and daughter team, Caminito honors and embraces its Mexican roots and culture while supporting the artists behind the authentic craftsmanship.

The editors at HGTV loved Caminito’s stunning designs and were excited to support a Latino-owned business that embraces its indigenous origins. They featured the brand in a recent article promoting other Hispanic and Latino-owned home brands.

“Caminito blankets are woven in Mexico and celebrate traditional patterns in funky, modern colors. These make the perfect beach blanket, and big brands such as West Elm and Anthropologie are scooping them up!”

Each design is made using responsibly and sustainably sourced methods and materials. They use recycled fibers from clothing production remnants that give new life and respun into durable yarns. This attention to detail and amount of care in each strand and brightly colored print reminds consumers from all over that life is made up of small moments and to fill their lives with things that make them happy, whether at home or out exploring.

Meaning “small, wandering path” in Spanish, Caminito’s goal in every handmade product is to encourage more people to take the time in their busy lives to slow down and appreciate the beauty constantly around them.

Launched initially as Nipomo, Caminito’s rebranding helped them refocus on the important things supporting their growing following.

Visit Caminito for more beautiful home decor essentials. Find the Horizonte Blanket Roll here, along with Caminito’s other products.

Congrats Caminito!


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