ChicExecs announces it recently secured placements with major retailers for four brands for the upcoming holiday season and beyond. The team’s retail strategy wins further the company’s commitment to bringing the hottest new brands to store shelves.
The ChicExecs Retail Strategy group forged relationships with key buyers for Pink Papyrus, Cubby Love Bears, Hanz De Fuko and Lunii while building brand awareness for each client. The team worked closely to place products in such major retailers as Target, PetSmart, Walmart, Nordstrom, Bloomingdales, Neiman Marcus, Dillard’s Walgreens, Pottery Barn Kids and Kroger.
The award-winning agency combines retail strategy, public relations, digital marketing, social media and influencer marketing all under one roof. Founded by Nikki Carlson and Kailynn Bowling, each division is known for its hands-on approach, often with departments collaborating on behalf of their diverse clientele.
“What all of these brands have in common is an excellent product that needed some attention, and that’s where ChicExecs’ strategic retail team came into the picture,” said Nichole Evans, Senior Director of Retail Strategy. “Frequently, clients come to us with no retail placements. They know they have products that consumers want but have no idea where to begin to get the attention of merchandise directors. With strategic outreach, we develop a tailored plan of action geared towards each brand’s needs.”
ChicExecs works with various industries, including health & wellness, beauty, baby, pet, baby, lifestyle, tech and education.
“We have proven relationships with all major retailers helping to secure shelf space and sell-through assistance,” adds Evans. “Many of the brands we work with are small businesses, so nothing brings us more joy than to see them blossom into major players in the retail market. We’ve enjoyed helping several international brands enter the U.S. marketplace successfully and have built a major retail presence for thousands of U.S. companies.”
For more information on ChicExecs retail strategy, visit https://chicexecs.com/retail-strategy-and-product-placement/.